The Champ-ionship / Just Say It: A New Chapter for Indie Marketing

As if reaching across every social media site wasn't enough for bands to do online these days, a new trend has emerged. It's difficult to label said trend, but a few groups that this blog has been following have been linking their album name with some sort of giveaway contest. That's not much of an accurate description, so onto the examples:

The Champ-ionship

This is a contest that's being held by Toronto natives Tokyo Police Club. Their second LP, Champ is due out on June 8th, and they're touring extensively through North America with Passion Pit (TPC is supporting) and Freelance Whales (" headlining).

To promote their record, they're holding a Champ Championship. Fans send in contest ideas, and the 'best' one will be chosen by TPC, who will go to the winner's town to compete in their challenge against them. See link above for more information/to enter.


"Just Say It" Minisite

It seems as though TPC got their idea from their friends/neighbors Born Ruffians. Their album Say It comes out on June 1, and they're also touring quite a bit with Young Rival in support of the release. Because their new band motto is to 'talk about things before they happen', it's fitting that they would set up a box where fans can verbalize, rant or just blabber anonymously. Others vote up or down on entries, and the BR will pick from the top 5 on June 20th. The winner will receive a signed guitar, a signed vinyl and concert tickets, among other prizes. sayit.bornruffians.com


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